Search results for "online brand communities"

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The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities

2018

Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem

online brand communitiesverkkoyhteisöt05 social sciencesMedia studiessitoutuminenasiakasuskollisuusbränditConsumer engagementasiakkaatbrands0502 economics and businesssocial capital050211 marketingSociologyta518sitouttaminenta512sosiaalinen pääoma050203 business & managementSocial capitalconsumer engagement
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